Science Of Persuasion


Science Of Persuasion This animated video describes the six universal Principles of Persuasion that have been scientifically proven to make you most effective as reported in Dr. Cialdini’s groundbreaking book, Influence. This video is narrated by Dr. Robert Cialdini and Steve Martin, CMCT (co-author of YES & The Small Big).

About Robert Cialdini:
Dr. Robert Cialdini, Professor Emeritus of Psychology and Marketing, Arizona State University has spent his entire career researching the science of influence earning him a worldwide reputation as an expert in the fields of persuasion, compliance, and negotiation.

Dr. Cialdini’s books, including Influence: Science & Practice and Influence: The Psychology of Persuasion, are the result of decades of peer-reviewed published research on why people comply with requests. Influence has sold over 3 million copies, is a New York Times Bestseller and has been published in 30 languages.

Because of the world-wide recognition of Dr. Cialdini’s cutting edge scientific research and his ethical business and policy applications, he is frequently regarded as the “Godfather of influence.”

To inquire about Dr. Robert Cialdini’s speaking, Steve Martin, CMCT or any of our other Cialdini Method Certified Trainers (CMCTs) please contact INFLUENCE AT WORK at 480.967.6070 or

INFLUENCE AT WORK (IAW®) was founded by Robert Cialdini, Ph.D. as a professional resource to maximize influence results through ethical business applications. Offering participatory workshops and training, keynote presentations and intensive Cialdini Method Certified Trainer (CMCT) programs, IAW serves an international audience. For more information, visit our website at or call 480.967.6070.

To order a poster of the final screen shot, visit!/Science-of-Persuasion-Animation-Poster/p/37513485/category=9805434

For more information on The Small BIG, visit

For our latest, animated videos from THE SMALL BIG, visit… – narrated by Dr. Cialdini,… – narrated by Mr. Steve Martin,… – narrated by Dr. Noah Goldstein.

This animated video was created and produced by TINOPOLIS

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Video Rating:5

Advertising Techniques

Los Angeles based stand up comedian, KT Tatara. Filmed Jan 2008 at the Brea Improv. Don’t let the commercials make you buy stuff for a girl just because they said so!
Video Rating:5


  1. 2:15 not me, I give them a tip around a % of my bill (15%) and based on how well they do I either keep it at 15% or lower it if they are bad. ie almost never refilling my drink (i do take in account if its busy)

  2. This is old school Sales & Marketing.
    Perhaps this only is happening in The Nordics of Europe, but my experiance is that people are not interested in salestalks. They want ADVICE. Knowledge is a commodity. If you're about to go calling, most of the people are way ahead in the salesprocess.

  3. My human brain has been energetic always because of this brain training game “nonu amazing only” (Google it). As we grow older it is essential to workout our brains with a bit more than just the normal routines. And it is actually a lot of fun. I always challenge myself to conquer my last scores. There are many aspects in this game which is quite effective in working out your mind.

  4. in my opinion this video is a lot about manipulation and the economic effort of it. making cash by persuading people things they dont want or dont want to do. welcome to our capitalism. people are getting unhappy, sick, unhealty and lonely because of things like this.

  5. I never heard of this guy before about an hour ago. But I know I've heard that bit that he ended with. From "I like nice things" on. Someone else has stolen that bit. I don't remember who… but I will.