Some cool Advertising Information, images:
Image from page 402 of “St. Nicholas [serial]” (1873)
Image by Internet Archive Book Images
Title: St. Nicholas [serial]
Year: 1873 (1870s)
Authors: Dodge, Mary Mapes, 1830-1905
Subjects: Children’s literature
Publisher: [New York : Scribner & Co.]
Contributing Library: Information and Library Science Library, University of North Carolina at Chapel Hill
Digitizing Sponsor: University of North Carolina at Chapel Hill
Click here to view book online to see this illustration in context in a browseable online version of this book.
Text Appearing Before Image:
for Three Third Prizes.2.00 each for Ten Fourth Prizes. Now, get out your thinking- (See also caps, put them on, and off yougo to make your list! William P. Tuttle, Jr., Advertising Editor. 1. This Competition is open freelyto all who may desire to compete,without charge or consideration ofany kind. Prospective contestantsneed not be subscribers for St. Nich-olas in order to compete for theprizes offered. 2. In the upper left-hand cornerof your paper, give name, age,address, and the number of thiscompetition (97). Judges preferthat the sheet be not larger than~]l/2 x 10 inches. 3. Submit answers by January10, 1910. Use ink. Do not in-close stamps. 4. Do not inclose requests forLeague badges or circulars.Write separately for these if youwish them, addressing ST.NICHOLAS LEAGUE. 5. Be sure to comply with theseconditions if you wish to winprizes. 6. Address answers: Adver-tising Competition No. 97, St.Nicholas League, Union Square,New York, N. Y. page 18.) 20 ST. NICHOLAS ADVERTISEMENTS
Text Appearing After Image:
Mental Dullness usually comes from imperfectly nourished brains.The man who thinks clearly and acts promptly wins money and position. Grape-Nuts FOOD — made of whole wheat and barley, is not only promptly digested, butcontains the Phosphate of Potash grown in the grains for rebuildingbrain and nerves. The regular use of this world-famed food, makes clear thinkingeasy. Try a simple breakfast of Grape=Nuts and cream, soft-boiledeggs, crisp toast, and a steaming cup of well-made Postum — Theres a Reason Postum Cereal Company, Ltd., Battle Creek, Mich., U. S. A. 21
Note About Images
Please note that these images are extracted from scanned page images that may have been digitally enhanced for readability – coloration and appearance of these illustrations may not perfectly resemble the original work.
Image by mag3737
I don’t know what to call this style of creation. Does anyone know? It’s common enough that there must be a name for it in the advertising industry if nothing else. I find it clever, but it’s common enough that I feel it’s probably also cliche. I’ve photographed these in real life from various forms of advertising, such as posters, signs, and magazines. I have still more that I’ve seen and collected from sources online, but I don’t post those online.
Seen in an in-flight magazine, probably United Hemispheres.
Promotional vehicle advertising Life Saver lollies
Image by State Library of Queensland, Australia
Location: Brisbane, Queensland; -27.46888, 153.022827
Date: ca. 1930
Description: John Macpherson Robertson, born in Victoria in 1859, was apprenticed to a confectionery company as a young man. He bought a controlling interest in Life Savers (Australasia) Ltd. in 1926.
Robertson had a flair for product innovation, eye-catching packaging and skilful promotion reflecting the period when he worked in the United States of America.
This truck was customised to look like a packet of Life Savers. The tyres of the truck also resemble a Life Saver.