Cool Paid Advertising, Paid To Advertise, Paid Advertisement, Paid For Advertising, Paid Online Advertising, images

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A few nice paid advertising, paid to advertise, paid advertisement, paid for advertising, paid online advertising, images I found:

Image from page 65 of “The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction” (1917)
paid advertising, paid to advertise, paid advertisement, paid for advertising, paid online advertising,
Image by Internet Archive Book Images
Identifier: typographyofadve00farr
Title: The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction
Year: 1917 (1910s)
Authors: Farrar, Gilbert Powderly, 1886-
Subjects: Advertising Type and type-founding Typesetting
Publisher: New York London : D. Appleton and company
Contributing Library: Duke University Libraries
Digitizing Sponsor: Duke University Libraries

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eADVANTAGES WIL Six PointThe telephonic reception and filing of messages locally offers many advantagesover a physical handling by messenger,but these advantages will not be fullyrealized unless in any given establishmentthe work is definitely assigned to one ormore persons, and is handled in a uni-form and orderly manner. With a properARRANGEMENT FOR HANDLING Eight Point The telephonic reception and filing of messages locally offers many ad-vantages over a physical handlingby messenger, but these advantageswill not be fully realized unless inany given establishment the workis definitely assigned to one orMORE PERSONS, AND IS Ten Point The telephonic reception andfiling of messages ofers manyadvantages over a physicalhandling by messenger, hutthese advantages will not befully realized unless in anyGIVEN ESTABLISHME Twelve Point The telephonic receptionand filing of messageslocally offers many ad-vantages over a physicalhandling by messenger,hut these advantages willNOT BE FULLY RE

Text Appearing After Image:
The Double Target Test 77?^ Only Headlight Glass That Passes It The Double Tarert Test U ihelest ot beadiieht efficiency. It is the l>ea test forno glare, range and side-lifht. Only one headlight glass pass« this test—theCorning Conaphore, a new invention manufac-tured by the Coraine Glass Works. How the Test is Made Two targets are placed on ihc road in front of a car The first target is 22 inches high and 10 feelfrom the car Tlie second is placed beyond thefirst one, 30 feet from the car It is 4,i feet highand a hortzonial line is drawn across it 42 inches The intense beam from fee Coming Conaphoretboots over the first target and completely illumi-naies the second target below the 42 inch line. Other beadUght glasses designed to prevent glare,dump the light right injront of the car, completelyUhiroinating the first target, but ih/owing only afault light on the second target Tiking headlights down may decrease glare, butu also decreases range. Tilting wastes your light TTic Com

Note About Images
Please note that these images are extracted from scanned page images that may have been digitally enhanced for readability – coloration and appearance of these illustrations may not perfectly resemble the original work.

Image from page 248 of “The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction” (1917)
paid advertising, paid to advertise, paid advertisement, paid for advertising, paid online advertising,
Image by Internet Archive Book Images
Identifier: typographyofadve00farr
Title: The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction
Year: 1917 (1910s)
Authors: Farrar, Gilbert Powderly, 1886-
Subjects: Advertising Type and type-founding Typesetting
Publisher: New York London : D. Appleton and company
Contributing Library: Duke University Libraries
Digitizing Sponsor: Duke University Libraries

View Book Page: Book Viewer
About This Book: Catalog Entry
View All Images: All Images From Book

Click here to view book online to see this illustration in context in a browseable online version of this book.

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Heatproof Our new Heatproof com-pression riveter dies are all thattheir name implies. They canbe used continuously withoutcooling, and when worn, can berecupped without any heat treat-ment whatever. They savetime. We positively guarantee themnot to split, and ship on ap-proval. If you are interested inincreased shop efficiency, sendin your riveter die specifications. Qeq F MaRCHAMT 1422 So. Rockwell St., CHICAGO The first timepiece ever made exclusively forautomobiles is the Waltham. Two mainspringsrender it immune to vibration. Waltham Watch Gimpany, Waltham, MaM. Uakers of the famous Wallham •Riverside WaUhes WHITE SPACE AND MARGINS 231 We must use white space as an aid, not as a wholereason for the advertisement. The Geo. F. Marchant advertisement is an ex-ample of what I consider excellent use of whitespace. This advertisement is well balanced. Thereader sees the product connected with a strongand interesting heading and the whole make-upis one that would be hard to miss whereve

Note About Images
Please note that these images are extracted from scanned page images that may have been digitally enhanced for readability – coloration and appearance of these illustrations may not perfectly resemble the original work.

Image from page 223 of “The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction” (1917)
paid advertising, paid to advertise, paid advertisement, paid for advertising, paid online advertising,
Image by Internet Archive Book Images
Identifier: typographyofadve00farr
Title: The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction
Year: 1917 (1910s)
Authors: Farrar, Gilbert Powderly, 1886-
Subjects: Advertising Type and type-founding Typesetting
Publisher: New York London : D. Appleton and company
Contributing Library: Duke University Libraries
Digitizing Sponsor: Duke University Libraries

View Book Page: Book Viewer
About This Book: Catalog Entry
View All Images: All Images From Book

Click here to view book online to see this illustration in context in a browseable online version of this book.

Text Appearing Before Image:
ieces of poor advertising soldgoods. But did they sell the maximum amount?Who knows how much money is never spent thatshould have been spent, just because all advertise-ments are not as logical, as clean and as well bal-anced as the Oriole Go-Basket advertisement! Whenever I am in doubt as to which kind of aborder to use, I cut out all fuss and use plainrules. These seldom scream over the shouldersof the main message. I once heard an advertising man say that heleft such small things to the printer. This isprobably the worst of all methods. In sixteen years experience I have met, man-aged and mingled with many printers, and a greatmany have an idea of fitness similar to that whichproduced the Peter Barmann advertisement. It is the hardest thing imaginable to get sim-plicity in advertisement building. Every me-chanic wants to use a new type face, a new borderor some new ornaments. They reckon that itsnewness is synonymous with attractiveness. Of course we must not forget to show how the

Text Appearing After Image:
|^* He II be pleased with -f^^.h^ a pair of comfortable i^^ ^MRISG/1RTERS|^ ^ii enclosed in an artistic ^•J^ Holiday box. % ;% A thoughtful gift— i,.^J~ acceptable—practical— U*^%i- economical. ^I •i-^ The double grip -■* %}j boxes are distinctly ■jI^. ^.,K different and very at- ^j| i^; tractive. Give him one ^^ ^j:- pair of each kind. t^ t ^ 25 and 50 cents f^ A. Stein & Co. %^- ^Il? Maken r ^J,!/ Children s Hickory Garten { •^,ui Chicago New York

Note About Images
Please note that these images are extracted from scanned page images that may have been digitally enhanced for readability – coloration and appearance of these illustrations may not perfectly resemble the original work.