Gone are the days when only few people knew how to use the internet and would be tricked into so many things. Today many people have internet right in their homes; they know which email is a scam or spam. No one wants to waste time on newsletters that will not help him in anyway and that is why if you are into email marketing, you need to employ proven secrets for your marketing to be effective.
To make your email marketing campaign successful, you have to keep some proven secrets in mind. These will increase the likelihood of your email being opened by the recipient and not labeled as spam by spam filters. The aim of sending emails to prospective customers is to make sales, We hope that we can convince or entice them by our emails and end up making them make a purchasing decision. Some of the tips to keep in mind have been outlined below:
When you send an email and someone gets it, the first thing they look at is the subject. If this subject is not related to the email itself, then most likely no one will pay attention. Therefore make your subject the same as the headline. Let the subject reach out to the person reading it and make them feel that they have to open that email.
Another tip is to ensure that the content of your email does not sound like it is speaking to many people. Write it to sound like it is made for only the person reading it. Using layman’s language will be a better option. Write as if you are speaking to the customer directly with him. Remember you are selling your company. The email should attract and personally talk to the client.
Also, keep the email straight to the point and of not more than 300 words. People look at the length of emails before reading them. Keep the important ideas in the first few paragraphs; no one wants to read an email that is not hitting on the point. At the end of the email include a call number and your website address in case the recipient will need more information. Give the clients you have great service and they will spread the word.
With the above tips in mind, you are sure to make your email marketing campaign successful and in turn increase your sales.
Do you want to see exactly how it’s done? I have just uploaded a new free video that you can watch.