Core Tips Â In 2004, Emperor Group Zhejiang Rebar bicycle production reached 1.53 million, of which 30 000 are electric bicycles. Bicycle exports 1.05 million, Wal-Mart to the United States reached 750,000. According to figures provided by Wal-Mart, Wal-Mart last year, the company has become the world’s third largest bicycle supplier. In 2004, the Rebar Group’s total output value of nearly 500 million yuan Huang, an increase of 30%; to achieve export 29.87 million U.S. dollars, up 215% and turned over to tax 14 million yuan. At present, the “Rebar Emperor” comprehensive strength in the domestic bicycle manufacturers in a number of top five.
Wal-Mart is one of the world top 500 enterprises. Since 1991, Wal-Mart in the global retail industry has been ranked No. 1 ranking. In the U.S., Wal-Mart bike bicycle market sales accounted for 70% of that order to seize a leading position in the U.S. bicycle market, into the Wal-Mart is a “shortcut.” But Wal-Mart is very difficult to enter the door, except for Wal-Mart’s strict requirements on the supplier, the same competition between suppliers is fierce, as many domestic and international bike manufacturers want to be fertile Erma suppliers.
“Rebar Emperor” is how to become Wal-Mart supplier, and rule the roost, the reporter interviewed recently arrived Zhejiang Pujiang Rebar Group Chairman Wong Yan preparations.
Guanjian Ci How to enter Wal-Mart
Reporters: “Rebar Wong” how to think to get into Wal-Mart? Was going well?
Serious preparations: the end of the century, “Rebar King” to expand the production capacity, but the domestic bicycle market is in a state of unhealthy competition, and we began to seek the way to go export. First targeting the U.S. market.
10 years ago, U.S. consumers to buy a bike to a bike shop first, then the United States, more than 6,000 bicycle stores; followed by sporting goods shops and supermarkets. To this end, manufacturers must establish a number of institutions, set up a number of staff and departments to support such a sales approach, but costs are considerable.
Few years later, this proprietary model has changed, consumers preferred the large supermarkets, as shoppers, the supermarket market share of goods sold increased substantially, store and even small supermarkets have been seriously affected. Changes in market conditions, we recognize the importance of a partnership with Wal-Mart, Wal-Mart and serves as its supplier.
2000, we began contacts with Wal-Mart, Wal-Mart soon to become a supplier to get the first order is 30 000 bike, it should be said at the beginning Ruwoerma threshold smoothly.
Reporter: at home and abroad are so many bike manufacturers want Wal-Mart suppliers, “Rebar King” Why smoothly into the Wal-Mart? What is the mystery of them?
Serious preparations: there are indeed many colleagues would like to seize the market by Wal-Mart. We can become Wal-Mart supplier, mainly Wal-Mart we have a common idea: factory outlet, reducing the middle of selling links, so that customers get more benefits, so that information, capital, goods circulation to speed up.
In addition, Wal-Mart also require suppliers to complete the requirements of large orders, only to reach the scale of production such as ours, to achieve the required Wal-Mart, fast and good quality supply requirements. Wal-Mart cooperation
and no mystery, the price can be discussed, but the quality and delivery time can not be discussed, must be 100% implemented, this is not only Wal-Mart’s demands, but also the requirements of competition and market demands. If the quality there was a problem, it will bring great influence to the Wal-Mart, our cooperation will also be suspended.
Therefore strengthened our technology, process, process reengineering, the first in the industry through the ISO9001: 2000 quality system, Japan, SG, European CE certification, of which Japan is the world’s leading certification SG certification bodies recognized by the most stringent and most authoritative certification. At the same time also the United States, Japan, Shanghai and Hangzhou has established an R & D, sales-oriented branches.
Keywords Stand out in the Wal-Mart
Reporters: “Rebar Wong” in Wal-Mart supplier ranks bike a few? On what basis budding in Wal-Mart?
Yan preparation: Wal-Mart now has six bicycle suppliers, of which three are the United States, and the other two are China’s Taiwan. The data provided in accordance with Wal-Mart now, “Rebar Wong” in the six suppliers, ranked third overall competitiveness.
Most Americans as a campaign tool for the bike, many Americans are shopping on Thanksgiving day bike given away as a gift. Therefore, in the second half of the sales are particularly good in 2004, Thanksgiving day, “Rebar Wong” in Wal-Mart’s sales reached 300,000 in 2003, Thanksgiving sales 140 000. Thanksgiving for two consecutive years, “Rebar Wong” in Wal-Mart set the day of the biggest selling records of similar goods. At present, the “Rebar King” accounted for 10% of the U.S. bicycle market.
We are Wal-Mart’s direct suppliers, so feedback soon. In accordance with the supermarket feedback, we continue to innovate. At present, the Rebar Group’s bike Wong has more than 300 varieties and specifications. At the same time, many similar products in the supermarket, we look for other suppliers of Wal-Mart sales, they did not find empty when the product, so that our products can adapt to market demand. In addition, we have refined the product of culture out. Wal-Mart this year to our purchasing volume will reach 1.3 to 1.5 million.
Reporter: and, like other manufacturing companies, “Rebar King” last year, also experienced a lack of electricity and raw materials prices and other tests, how you react?
Yan preparation: Like other companies, early last year to fulfill a contract are open for these losses, we, like other companies, mainly through the development of new products, increase value-added to make up. Such as electric bicycles, most of us for the high-end market, with nickel-metal hydride battery, priced at more than 3,000 yuan.
Keywords Face manpower shortage Reporter: and many private enterprises engaged in foreign production, like “Rebar King” is also facing the problem of manpower shortage in all aspects?
Yan preparation: in human resources, shortage does exist, but the talent is also a resource, and other scarce resources, the key is to Zenmeyangzuo good. We are more than 60% of the management personnel from the field, and the whole 35 years of age, a large proportion of them have years of experience working in foreign-funded enterprises. Company to create a platform for them, together with a common value, compared to their original foreign work environment and career prospects, they are more willing to develop in our company.
I am an expert from China Manufacturers, usually analyzes all kind of industries situation, such as pop up camping tent , inflatable air bed mattress.