Email Marketing refers to sending of mails to the prospective customers and existing customers to buy products or services of a company. A marketer uses such form of marketing to encourage customer loyalty and strengthen the customer relationship. In this form, an advertiser also places an advertisement or marketing messages in the mails sent by other people. Advertisers conduct marketing through mails as this form consumes less time. Companies are able to compete not only in the domestic market but in international market as well.
There are three types of marketing through mail. First is the direct mail marketing that involves sending a promotional message in the form of an email. In this kind, the aim of a marketer is to sell goods and services to the prospective and existing customers. Second form is retention emails that take the form of regular emails known as newsletters. A newsletter may carry promotional message but aims to develop a long-term impact on the readers. It contains information that informs, entertains or otherwise benefits the readers. It contains information more than just a sales message. It can contain any news about the company. The third kind of marketing through mails is to advertise in other advertiser’s mails. Here you advertise your services on other’s newsletters and you pay them to place your advertisements. Many companies deal with such kind of newsletters where the purpose is to sell advertisement space to others.
Email Marketing has many reasons for its popularity among enterprises. It allows an entrepreneur to target at the potential customers with ease. This form also enables a marketer to customize the message, as the marketer’s potential customer likes. This form is also instrumental in building relationships, loyalty and trust in the minds of customers for an organization. It offers a marketer flexibility to encourage marketing through other channels. For instance, after receiving the positive response of a client an advertiser can advertise his product via telephone. Email promotions also generate immediate action such as sales, and inquiries. It contributes to brand awareness and strengthen customer relationship and loyalty on the part of a client for the product. If managed properly it is a great and most effective form of method to entice customers to advertiser’s products and services.
Rebecca Wills has great expertise in writing articles regarding various marketing strategies. This time she has come up with explaining how mail marketing is helpful in promoting the business.