Understanding Programmatic Digital Advertising – IAB Digital Simplified

6
13

Understanding Programmatic Digital Advertising - IAB Digital Simplified

Learn about how Programmatic is impacting digital advertising, what Real-Time-Bidding (RTB) is, and how publishers and marketers are capitalizing on this explosive new form of buying and selling media.
Video Rating:5

6 COMMENTS

  1. It is 80&% a farce, the same data is being used to make recommendations is the same data that tells you your website indexes a certain way, when from 1st party data you know to be incorrect. It's a method that creates high margins for the technology provider because they buy remnant space from pubs then sell it to marketers at a higher price. That's my take on it anyway.

LEAVE A REPLY