Like a journey to a distant land full of unknowns, launching a social media marketing campaign with no prior experience is a daunting â yet exciting â task. Yes, the campaign may be extremely successful, but thereâs also a good chance it will miserably fail.
First of all, taking a business online should be done only when full confidence in oneâs social media marketing Plan of Action is achieved. If youâre thinking twice about certain marketing tactics, go with your gut feeling and make amendments prior to engaging customers on social channels.
On to the fun stuff: The right way and the wrong way to run a social media campaignâ¦
So we can say goodbye to the negatives once and for all, the wrong way to run a social campaign is to put oneâs company first and deliver self-serving messages that, ultimately, turn away customers. The goal should not be to communicate with customers and make a sale, rather connect with customers on a personal level so as to induce future sales. Itâs imperative for companies to put themselves in a customerâs shoes.
In regards to the right way to run a social media campaign, information is key. Instead of a jewelry company listing the pieces they have for sale, write a blog post about caring for jewelry then share it on social channels. If a law firm wants to attract clients, share information on a particular type of crime including how such a case plays out. Customers want to know that companies are there to help them, not simply make a sale.
Lastly, if I can stress one thing itâs consistency. Companies must be consistent because popping in one day and saying hello, then disappearing for a week, is ineffective and, when you really think about, shows a severe disconnect. How can you market socially if youâre not being social? ::drum roll:: You cant!
(310) 876-0874 x1
The Brainchild Group
Aaron Schoenberger is Founder of The Brainchild Group — a Los Angeles Social Media Agency that specializes in Social Media Marketing (SMM), Social Media Optimization (SMO) and Search Engine Optimization (SEO). The Brainchild Group’s clients include celebrities, professional athletes, automotive manufacturers, law firms, Fortune 500 companies and mom-and-pop shops. If you’re looking for a professional Social Media Agency with an impressive track record, you have reached your final destination.
Find More 10 Best Social Media Campaigns, Articles