The one thing that webmasters struggle with the most when it comes to Search Engine Optimisation is finding new sources of potential links. Some webmasters can go to the greatest extremes trying to find new linking partners and other webmasters often become disillusioned with the standard processes involved in submitting articles, building links in directories and submitting press releases. It’s important when link building to your website to do so in a natural and progressive fashion â your backlink profile should be as diverse as possible and you should ideally have links pointing into your website from many different sources. This article will go into more detail on novel link building practices that will aid webmasters new to the challenges of Search Engine Optimisation in building a diverse link profile.
One of the best ways to build diverse, authoritative links to your website is through guest blogging, and this is a strategy that is often neglected by many webmasters new to promoting websites online. Guest Blogging is essentially the process of submitting content to external websites with a view to getting a link in exchange. This process works best when you target websites that are relevant to your particular sector. For example, say you have set up a blog about promoting a website online â one of the best ways to acquire increased exposure via search is to target blogs that share some association to you in terms of the content they publish e.g. other blogs that write about online marketing.
Another often neglected way to acquire links is to look for donations pages. These types of pages generally allow you to submit some form of donation (be it monetary or content) in return for a link back to your site. It’s important when evaluating potential donation partners to make sure that their “links page” doesn’t contain links to spam sites, or sites that would generally not look to be associated with. The easiest way to find sites that accept a donation is to perform a quick search in a major search engine â in particular, look for websites that are relevant to your niche.
Mark Jang is a renowned author on SEO.Â Find more information about small business seo and booking SEO courses at Learn SEO.