Prada Resort 2014 Advertising Campaign

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Prada Resort 2014 Advertising Campaign

Reclined in the twilight of an anti-paradise, the stars of Prada’s resort campaign fix us with a seductive stare. At first glance they could be mistaken for angelic beauties, immaculate in a sea of luminous floral prints and jeweled accessories. But there is a darker more powerful side to these women and this story, a twist in the tale that is quintessentially Prada.
The pale lighting that illuminates their faces like moonbeams extracts all natural colour and form from their features and re-paints it onto the clothes, bags and jewellery.
The practicality of a khaki sunbed and simplicity of grey slate flagging provide a stone-cold contrast to the tropical prints and bold colours of the collection. In this nocturnal utopia, the feminine power and strength of the models takes over, as if the force of the moon itself was propelling their steady, sensual pose.

Starring: Amanda Murphy, Anna Ewers and Cameron Russell
Photography: Steven Meisel
Music: “Daydreaming” by Dark Dark Dark
Video Rating:5

How To Set Up Google AdWords Display Advertising Campaigns - Surfside PPC

Discover how to use the Google Display Network and how to Set-up Google AdWords Display Advertising Campaigns. Need marketing help? Contact us at http://www.surfsideppc.com/contact/.

In this video, we will go over exactly how to get started with Display Network Only campaigns on Google AdWords. We start by going through naming your campaign, picking an objective, select your location targeting, language targeting, advanced ad options, creating ad groups, targeting display keywords, targeting website, video, and app placements, targeting display affinity audiences, and more. We also go through uploading display ads in a variety of sizes (300×250, 160×600, 728×90, 1200×628, 1200×1200). In addition, we cover the new Responsive Display Ads available through Google AdWords.

We recommend setting up campaigns that bid for conversions. You don’t just want to drive clicks and impressions from the display network, you want to drive conversions and sales. Ultimately, if you spend ,000 in advertising then you want some revenue, leads, and actual results.

Through the Google Display Network, you can target In-Market Audiences, Affinity Audiences, Similar Audiences, Remarketing Lists, YouTube Video Remarketing Lists, Customer Email Lists, Websites, Mobile Apps, Videos, and more. What you want to do is target as much as possible, set-up conversion tracking, and optimize your display advertising campaigns as you get results.
Video Rating:5

8 COMMENTS

  1. Hi, thank you for this interesting course of advertising online
    my problem is here in Africa we still very far about this things. so if possible please teach me how to do this and how i will pay for this service. how much am working in this company of construction. am best in designing and i think i can both use. i really want to be an expert in this things
    love you.

  2. Probably a silly question, but I genuinely don't know the answer, can you set destination URL to that of one that auto prompts the visitor to place a call if clicking from mobile? So basically can you do a click to call via Display Network?

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