Share A Coke Marketing Campaign, BUS105, Semester 2, 2016

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Share A Coke Marketing Campaign, BUS105, Semester 2, 2016

References:
Coca-cola facts & history, Available at: https://www.worldofcoca-cola.com/about-us/coca-cola-facts/ (Accessed: 21 September 2016).
Coke’s ‘share a coke’ campaign: An integrated marketing success (2014) Available at: http://incitrio.com/cokes-share-a-coke-campaign-an-integrated-marketing-success/ (Accessed: 21 September 2016).
Grimes, T. (2013) What the share a coke campaign can teach other brands. Available at: https://www.theguardian.com/media-network/media-network-blog/2013/jul/24/share-coke-teach-brands (Accessed: 21 September 2016).
Moth, D. (2013) 10 inspiring digital marketing campaigns from coca-cola. Available at: https://econsultancy.com/blog/63175-10-inspiring-digital-marketing-campaigns-from-coca-cola/ (Accessed: 21 September 2016).
Moye, J. (2014) Label-less coca-cola cans tackle prejudice during Ramadan. Available at: http://www.coca-colacompany.com/stories/share-a-coke-how-the-groundbreaking-campaign-got-its-start-down-under (Accessed: 21 September 2016).
Social Media Principles (2013) Available at: http://www.coca-colacompany.com/content/dam/journey/us/en/private/fileassets/pdf/2014/01/social-media-principles-english.pdf (Accessed: 21 September 2016).
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