Advertising and Propaganda Techniques

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Advertising and Propaganda Techniques

How do advertisers actually seek to persuade us? Watch on to see a group of emotional and logical appeals common to acts of persuasion, advertising, and propaganda.
Video Rating:5

11 COMMENTS

  1. they didn't mention embedding propaganda in children's educational materials, as their literary lens videos do

  2. Compliance tactics is another term for this. Compliance tactics can justify anything. They minimize it away, compare it away, or redefine things away. Prenatal genocide? Harvest mothers-to-be for profit? Done. Just redefine it as "healthcare" and hand out pink t-shirts.

  3. A better more prevelant example of emotional appeal is victimizing. If an article reads like there are violins playing in the background because someone didn't get the cake they wanted, or they fear something that may never ever happen, meanwhile bodies are literally piling up in a country far away. Democrats depend very heavily on victim status and government dependency, and most of the media is liberal leaning.

  4. To me, most of these examples are logical fallacies: abuse of logic, abuse of "pathos." I find the presentation confusing when it equates a logical mistake to an appeal to logic (for example, bandwagon appeal, which is usually termed a fallacy). Same with card stacking (though at least some of the examples seem more like lies than card stacking). Demonizing, though cited here as an appeal to emotion (pathos) is seen as a violation of pathos in rheotric, since pathos is usually interpreted as a legitimate, fair appeal to emotion. It can also be seen as ad hominem attack, hasty generalization, and other fallacies.

    I do agree with the discussion of ethos and celebrities. As an aside, personally, I tend not to use the term "ethical appeal," though others often do so. I avoid using it since it can mislead some students to think that the appeal is primarily to ethics rather than credibility of or liking for the endorser/speaker/writer. Certainly, the concept is related to ethics (a person of high ethics will be believable), but it's distinct.

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