NIKE ‘MY TIME IS NOW’ DYNAMIC & INTERACTIVE DIGITAL OUT OF HOME CAMPAIGN

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NIKE 'MY TIME IS NOW' DYNAMIC & INTERACTIVE DIGITAL OUT OF HOME CAMPAIGN

As part of the “My Time Is Now” campaign from Wieden+Kennedy, www.grandvisual.com produced an innovative digital out of home push designed to tap into the nation’s obsession with England’s progress during the Euro 2012.

My Time is Now went on to become Nike’s most successful football campaign ever. Digital OOH was the one consistent media channel – introducing, supporting and celebrating the New Master’s throughout the tournament in a dynamic, tactical and interactive way.

Planned and booked by Mindshare and Kinetic, with dynamic delivery via OpenLoop.
Video Rating:5

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