On today’s episode, Chris looks into the key differences between two terms that are so often tangled together: Salon Marketing and Salon Advertising. Oh and if you’re looking to bring your business to the next level, why not request a free demo today: http://www.phorest.com/demo
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Sasha Strauss is the Managing Director at Innovation Protocol (innovationprotocol.com).
Advertising: brief & repeated communication with an audience
Marketing: direct information targeting a specific group
Public Relations: focusing on the audience influencers
Brand Strategy: ensuring all your marketing is based around a common concept