Salon Growth Series #5- Marketing Vs Advertising

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Salon Growth Series #5- Marketing Vs Advertising

On today’s episode, Chris looks into the key differences between two terms that are so often tangled together: Salon Marketing and Salon Advertising. Oh and if you’re looking to bring your business to the next level, why not request a free demo today: http://www.phorest.com/demo
Video Rating:5

Branding in Relation to Marketing, Public Relations & Advertising

CLICK HERE TO SEE MORE FROM THIS EXPERT: www.docstoc.com/docs/101636968

Sasha Strauss is the Managing Director at Innovation Protocol (innovationprotocol.com).

Advertising: brief & repeated communication with an audience
Marketing: direct information targeting a specific group
Public Relations: focusing on the audience influencers
Brand Strategy: ensuring all your marketing is based around a common concept
Video Rating:5

6 COMMENTS

  1. I agree with you but Advertisers also have to research the target audience. This is where the elements for the advertisements come from. Why this color, why these shapes, why this entity appeals to this certain amount of people. In which marketers will take that bit of information and distribute it out to those masses of people.

  2. Oh man… this is all wrong!  It's this sort of thing that make me consider giving up and going to do something else.

    Public relations is about building relationships with a defined audience.  Marketing is about getting your audience to take action.  Publicity is the communication of information without any attempt to get them to take action or build a relationship.  Your brand is what your audience says about you when you're not in the room.

    Adverts, the media, social platforms are all just vehicles for communicating!

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