http://www.BizBOXTV.com Digital + Online Video Advertising
DIGITAL ADVERTISING vs TRADITIONAL ADVERTISING : Is Radio, TV, Print OR Online Video best to advertise your business?
” You’re seeing a massive shift from traditional media into media you can measure…. Very traditional mass media campaign, print, television, radio what have you – the challenge with those types of campaigns is that it takes time to understand whether it in fact worked effectively. ”
The shift to digital is well underway, and businesses and brands of all sizes are taking notice.
Print Advertising Has Been On The Decline For 20 Years, digital ad revenue is set to surpass TV this year.. while ROI continues to decline across all traditional ad methods. The main reason…? Traditional Media Campaigns Can’t Offer one simple thing. Accurate measurement. meanwhile, Online Video Is Increasingly Effective At Measuring ROI.
“A decade ago you were looking launching a campaign spending millions of dollars and then testing to see if that campaign worked… today you are able to move on a dime… the biggest difference is of course, metrics are everything… you can’t manage what you can’t measure…”
Unlike most traditional media ad campaigns, where it’s a ‘set it and forget it’ attitude for the length of the campaign… online video campaigns offer real time results with the ability to tweak at any time. Optimized, monitored and updated efficiently, you really can bet on success when it comes to digital.
“You have immediate access to enormous amounts of information to be able to make real time decisions when it comes to product development, launching of campaigns, interacting with your customers.. Speed is the greatest advantage and now it’s an equalizer, regardless if you’re a multinational corporation or a one person startup…”
“Entrepreneurs now have an opportunity to do to really exciting engagement with their customers and prospects at a much lower cost have than it might have taken in the past… it’s very easy to portray yourself as a professional and world class organization through social and digital media as opposed to maybe the old traditional ways of doing it..”
And when it comes to cost… shifting money to online video campaigns means a higher quality, more effective reach… at a lower cost.
“You can experiment and test whether it be… get real time cost effective feedback… so again you are going to be shifting money from traditional communications media into social media and digital media because of the ability to measure the return of those types of investments.”
With the digital opportunities available to businesses today, reaching out and connecting to consumers is easier and more effective than ever before.
“The other thing I would really invite businesses thinking about digital media, new media and online adding that to their marketing mix ~ there is a real opportunity to challenge what you conventionally do… both in the voice that your brand and organization takes and how you convey that voice how you convey messages, allow people to get to know you and build relationships…. there’s never been more opportunity to do that in the media we have available today.
Miss out… and you’ll likely find yourself disconnected.
Online Video By: BizBOXTV Video Ad Ads Advertising – CANADA – Serving businesses in Calgary, Edmonton, Toronto, Vancouver + more! BizBOXTV
Video Production | Video Marketing | Video Advertising
Calgary | Edmonton | Vancouver | Victoria | Nanaimo | Kelowna | Toronto | Ottawa | CANADA
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Get more marketing tips, strategies and ideas like this tutorial on marketing a business with flyers on my business apps: http://www.problemio.com
If you are marketing your business with flyers, or want to learn how to promote your business with flyers, or other offline marketing strategies, try mu business plan book to learn some winning marketing strategies.
In this tutorial I give tips and strategies for how to market and promote your business with flyers.
Most first-time marketers have a marketing plan that goes something like “I will promote my business by handing out business cards, flyers, and promote my business on social media sites like Facebook and Twitter.” Does that sound something close to what you have in mind for your marketing? In this tutorial, I will explain how to effectively promote and market your business with flyers.
Here is a brief tutorial with strategy on how to design the flyers. There are a few important elements that make or break a flyer marketing campaign. One important thing to keep in mind is that when you hand out flyers to people, those people are usually on the go. That means they have only a few seconds to glance at your flyer before they determine whether they will take a closer look at it, or throw it away (hopefully they will recycle the flyer).
This means that when you design your flyers for marketing your business, you have to print the value proposition of your business in big letters and with clear print. What you are promoting should be immediately clear to the person who takes the flyer, and it should also be clear what the value is for the person looking at the flyer.
Additionally, try to not go too heavy on the graphics. While graphics can be enticing and alluring, they can also cause a little bit of confusion. So try to have clear images that add to the flyer’s message in a nice way.
Additionally, when you do your marketing by handing out flyers, when you hand out flyers to people during your flyer marketing efforts, make sure you give the flyers to people who would likely become customers. So find a way to reach your potential audience. The better you target your potential customers, the more successful your flyer marketing campaign will be. Keep in mind, that there is a cost to this form of marketing. It is the cost of printing each flyer and the cost of a person’s time that it takes to hand out the flyers.
Additionally, you might be interested in my marketing mobile apps where you can learn how to do flyer marketing, and you can get help from me via chat and discuss how to do marketing with flyers, and other strategies! Here is the iOS marketing app:
And here is the Android marketing app: https://play.google.com/store/apps/details?id=com.marketingpremium
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