http://bit.ly/1i0DEbMIn SEO (Search Engine Optimization) circles, there is a lot of talk about this thing called backlinks. And if you are new to the world of Internet Marketing (IM) or have just launched your first website, you may not understand exactly what they are or even how crucial they are if you are looking for very high Search Engine rankings on Google.
If your web business will use paid advertising such as AdWords, AdBrite or Yahoo’s paid ads, then backlinks are something that you do not need to worry about. So, let’s assume that you are going to be relying on decent organic rankings in Google (they are the free ones) and you need to get your site high up on Page 1 of Google – preferably #1 – but you don’t understand this SEO business or using backlinks and your new web business can’t yet afford someone doing this mysterious art for you.
In brief, a backlink is a hyperlink (a link that can be clicked on) on a site somewhere else on the web that links back to your website. In its simplest crudest form, that is a backlink.
Unlike Bing and Yahoo which are more driven by factors on your site (though together they hold less than 25% of the search engine market), Google uses backlinks (on other sites) to figure out if your new site on, say, Siamese fighting fish, should rank highly on their search engine results or not.