Create a Shopping Campaign – AdWords In Under Five Minutes

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Create a Shopping Campaign - AdWords In Under Five Minutes

Learn how to create an AdWords Shopping Campaign, create your first ad group, set up location targeting, and set a bid for your products.

00:00 Hi everyone, this is AdWords in Under Five Minutes, and this video will show you how to create a Google Shopping campaign. Let’s get started!

00:18 Shopping campaigns are a great way to promote your products through shopping ads. These ads are a format that includes an image, title, price, your business name, and more!

00:28 At this point you should have your Merchant Center account created, but if you still need to do that, check out this video to learn how.

00:36 To get started creating your Shopping Campaign, sign in to your AdWords account at adwords.google.com.
Click the Campaigns tab. Then, click + Campaign and select Shopping. On the “Select campaign settings” page, give your campaign a name.

00:54 Provide a merchant identifier by clicking the Select account drop-down menu and choosing the Merchant ID. The ID should be the Google Merchant Center account associated with the products being advertised in this Shopping campaign.

01:08 From the drop-down menu next to “Country of Sale” select the country where the products in this campaign are sold. Next to “Locations,” choose the geographical areas where you want the Product Listing Ads in this campaign to appear.

00: 22 By default, Shopping campaigns show ads on the Google Search Network and on Google search partner websites. You can deselect the “Include search partners” check box if you don’t want to include them in your campaign. Click “Save and Continue.”

01:37 You’ll now be prompted to create an Ad Group, within that you’ll have one product group. There are different ways to set up your Shopping campaigns, but we’re going to take you through the easiest, and simplest option: One product group, and one single bid for all products.

01:52 Next, give your Ad Group a name. Enter promotional text for your ad, if you’d like to. This promotional text can appear with any of the products associated with this ad group, so make sure the text is relevant to all the products that you’ll be advertising in that ad group. Click “Save and Continue.”

02:13 You’ll be taken to your ad group’s “Product Groups” tab, where you’ll see one “All products” product group.

02:20 And that’s it – you now have a Shopping Campaign, and an Ad Group with all of your products!

02:25 If you are interested in other ways to group your products within your Shopping campaign ad groups, check out this video.

02:31 Don’t forget to subscribe to our YouTube channel, and if you have any questions, you can post them in the comments section below!

02:37 If you have further/any other questions about this topic, you can ask a question on social media, discuss this on the AdWords Community, chat to us online, or pick up the phone and give us a call!
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