Guerrilla Marketing – Pay with a smile | Project Change

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Guerrilla Marketing - Pay with a smile | Project Change

Euro RSCG Australia is changing its name to Havas Worldwide. But that’s not the only thing that’s about to change. The team started Project Change – a series of actions to bring positive change in the world. The first thing the team noticed was how miserable people were commuting to work. After some research, they found that 97% of Australians are unhappy commuting. It’s time to spread some change.

The agency baked several hundred cookies and outfitting an old fold mustang and took to the streets at peak hours in Sydney, Melbourne and Brisbane and “sold” the cookies for a low price of a smile. Yes, a smile.

The campaign not only spreads happiness but it probably built awareness around the new company. What do you think?

Advertising Agency: Havas Worldwide, Sydney, Australia
Executive Creative Director: Steve Coll
Creative: Lucas Jatoba
Head of TV: Monique Pardavi
TV Producer: Alex Little
Editor: Beau Simmons

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Video Rating:5

15 COMMENTS

  1. … nothing special. Just a bunch of guys wearing the same shirts giving to some random people some biscuits. 

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