Email Campaign Management Myths

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Apparently there are many different email campaign management myths. For some reason or another, myths have been circulating and many small businesses and individuals end up avoiding the use of email campaigns. However, marketing by email is one of the most cost effective ways to find new prospects and make more sales, so it’s important to clear up these myths so your company can get started.
 
Email marketing takes too much time – One of the largest reasons that people don’t participate in running their own email campaigns is how time consuming they have been led to believe it is. But actually, with all of the tools for email campaign management today it’s quicker than it ever has been before. You’ll be able to create, manage and optimize your campaigns in no time.
 
Email marketing costs too much money – There’s no business out there that doesn’t cite saving money on expenses as an important to do. However, email marketing doesn’t have to break your budget. Many popular email service providers start their services at $ 10 or $ 15 per month. Additionally, most offer free trials that allow you to check out their services ahead of time to see if you like them and want to stick with them.
 
Email marketing is too hard to learn – As with any other kind of skill, you will need to learn through trial and error when it comes to email marketing. But that doesn’t mean that it’s overly hard or complex. It’s actually pretty easy to get a hang of once you know some basic guidelines. The more you get involved the quicker and more effectively you’ll learn email campaign management.
 
Email marketing just isn’t worth it – Yes, there’s a lot of SPAM out there and it can be hard to keep your messages out of the SPAM filters. But there’s a lot of “SPAM” in all other communication channels as well. These are all the print, TV, radio, direct mail, telemarketing and so forth messages that people receive without prompting and aren’t interesting in. So really, email marketing isn’t any different in this regard. Studies routinely show that email marketing produces the lowest cost per acquisition of a new customer or a new sale than any other form of advertising or promotion.
 
If you listen to all the bad things that people said about running email campaigns, you’d never want to become involved. But your business can effectively use email campaign management once it knows the truth. The only thing holding you back is your willingness to get on the saddle and give it a try.

For more great resources and best practices visit Succeed @ Email Marketing for a comprehensive email marketing guide and everything you need to know about successful email campaign management.