Recent Marketing Campaigns | Successful Marketing #2

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Recent Marketing Campaigns | Successful Marketing #2

Recent Successful Marketing Campaigns

Included are various campaigns and strategy used by various brands over the past couple of years that I really admired. They were all extremely successful, whether because incorporating modern technology, retaining brand image, or going that little bit extra to add something new.

Included are

Man City – 2011/12 Home Shirt
Nike – FlyKnit Ad Board
Coca Cola – Africa Strategy
Starbucks – #TweetACoffee
British Airways – #LookUp electronic billboard
@JustinBieber – Twitter outreach
Paco Rabanne – One million
Ralph Lauren – Brand image and Marketing
MLS/A-League – Beckham, Kewell, Del Piero

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Video Rating:5

Dove Choose Beautiful | Women all over the world make a choice

Would you describe yourself as beautiful? In our latest film Choose Beautiful, we travel to San Francisco, Shanghai, Delhi, London and Sao Paulo to prove that beauty is a choice – and the power of this choice is in your hands…

Visit the Choose Beautiful hub [dovechoosebeautiful.tumblr.com]
Subscribe to our YouTube channel [http://www.youtube.com/subscription_center?add_user=doveunitedstates]
Go behind-the-scenes of Choose Beautiful [http://youtu.be/jeBEJL2OHio]
Watch more about our mission [https://www.youtube.com/playlist?list=PL0BRaXBPJ6ia9mPb64h2iuBVCoDhnkLWz]
Dove.com [https://www.dove.us]
Facebook [https://www.facebook.com/DoveUS]
Twitter [https://twitter.com/Dove]
Video Rating:5

17 COMMENTS

  1. The thing is when you say you are average then people keep say how you're wrong and you're beautiful. But when you chose the beautiful door people think you have an ego…

  2. It's just a door, at least! But even before that door- you may hesitate your beauty… Come on, let's love ourselves!

    Thank you, Dove, for reminding)

  3. This is kind of a lie, because not everyone is beautiful..
    I get that people feeling good about themselves is important, but you can't just go around saying every woman is beautiful and none of them are average… I'm average, a lot of people I know are average..

  4. honestly more than self-worth and self-esteem just the materialistic concept of the entire advertisement made me mad. being average isnt bad, nor is beautiful, who even is beautiful, they're trying to sell that everyone should believe that they're beautiful, while that idea is great and all, it really promotes a sense of HAVING to be beautiful, when its not necessary, focus on other things in life, there are more things to be worried about than the nature of your appearance. i feel like self-worth can be promoted through better ways, self-worth is MORE than beauty

  5. If It cold outside I would walk to closest door, otherwise I would walk thru the average door

  6. Everyone is so beautiful!!It amuses me how they don't know.Like, you don't need chiseled cheekbones, full lips, long nose, big eyes, etc. You are unique and beautiful the way you are, you smile, your heart is where the real beauty comes from. 🙂

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